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Writing effective e-mail ads
Home -- Promoting -- E-mail Marketing -- Writing effective e-mail ads
E-mail marketing has become tougher and tougher due to the fact that there is so much junk e-mail out there today. You must immediately strike a cord with the reader. How many e-mails do you receive that you delete, without reading them, because you think they are junk? Next time ou get a chance study those e-mails and try to avoid what they're doing
The best way to approach e-mail advertising is to do it through targeted e-mail marketing. Start a newsletter for your site, if you have not already, because it will prove to be an invaluable marketing tool. It's a way to keep in touch with your visitors, and introduce them to new products and content. If your newsletter gets popular enough you can start charging people to put ads in your newsletter. The most important part of your newsletter is that you can build a loyal customer following.
Since the demise of ListBot, I've been using a service called Constant Contact. It's easy to use, and very affordable for small businesses. It also full of nice tracking features for your newsletter.
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