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Sort through your web statistics
Home -- Tracking -- Web Statistics -- Sort through your web statistics
Once you've had your site up and running a couple of weeks, it's a good idea to start studying your website statistics. Most website hosting services offer a stats package that you can study. If you're not sure where this is, call up your hosting service and ask them. Statistics are a vital part of tracking your marketing progress.
I find the most important part of my website statistics to be the referrers log. This shows where your visitors are coming from to access your website. This report will help you to see how you are doing in the search engines and what links are generating the most traffic for your site. If you're targeting certain keywords see how many hits you're getting for them and then you can adjust your marketing efforts accordingly.
If you don't have access to website statistics I strongly suggest getting a package that can help you in this area. Do not get a counter that just shows how many visitors you've had. You'll be missing out on vital information that can help stengthen weaknesses in your site. Visit our Statistics Software Package Page that will help you find something that is suitable to your needs and budget.
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