Writing a press release can be very effective to get a good burst of traffic to your site, yet they are very underused on the internet. Most people think of a press release as a offline advertisment for your website. It's also a great way to inform the public on changes to yuor business. In the past, another problem with press releases was finding publications and internet sites that would carry your press release. I've found a service that makes it easy to find publications that are targeted to your company's products.