To really be successful on the search engines you should prepare your pages for search engine submission before you even post your website to the internet. All search engines use mathematical fomulas called algorithms to rank their indexed websites. You must tailor your pages to fit these formulas to get top rankings. Constant tweaking and patience is necessary.

Now you may be asking "What's the formula each search engine uses?" Well nobody knows for certain. A product that can help you figure out is called WebPosition. One of the modules in this piece of software is called Page Critic. It looks at your webpage and analyzes it for a keyword of your choosing. Let's say you want to optimize your page for the keyword "marketing". The software will come back with a list of recommendation on how to improve your page, such as adding that keyword to your META tags, or reducing from your body text and so on. I've used this software and gotten excellent results from it. If you are serious about search engine promotion, make WebPosition an integral part of your internet marketing toolbox