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Niche Marketing
Home -- Promoting -- Advertising -- Niche Marketing
In your history of surfing the web, you must have visited a site that says it is a "shopping mall" site. It contains thousands of items from hundreds of different topics. How often have you purchased from one of these sites? Probably, not often, unless it was a major website with a huge budget. Small business websites must cater to small niche in the market.
When deciding what products you are going to sell, choose just a few products and become an expert in those products. It's much tougher to advertise a site that sells a bunch of products because you have to generalize so much. If you have a well defined set of products that are used for a narrow marketing, your whole advertising campaign will be much easier.
This is especially true with search engines. Many general keywords are difficult to get good rankings for. Very specific keywords make this much easier. Reducing your number of products will also make it easier for you to answer questions from your customers and manage and maintain your product line.
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