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Start Your Own Newsletter
Home -- Promoting -- E-mail Marketing -- Start Your Own Newsletter
One of the biggest challenges you will face as a website owner is how to attract repeat visitors to your site. Repeat visitors are very valuable, as they can provide you with a firm customer base and multiple sales. The best way to achieve this is by starting a newsletter for your site. A good newsletter does a couple of things that will be of tremendous benefit to your site. It allows you to stay in touch with your visitor base and keep them informed of new developments with your business. A newsletter will also be a powerful e-mail advertising tool.
Here's a few things to follow when creating you newsletter. Make sure that people recieving the newsletter "opt-in", which is sign up, before they recieve it. Also give them the option to "opt-out" if they no longer wish to receive it. This will make sure that your newsletter is not seen as SPAM and that you'll get an audience that wants to read what you're sending them. Have a few concise articles and promotions in each newsletter that will entice the readers to visit your site for further research of your products. Also prominenetly display a sign-up box for your newsletter on every page of your website.
I would also suggest a list manager where you can track who has signed up for your newsletter, and that can help you create professional looking e-mails to use as your newsletter. If you're new to newsletter writing try out a product called Constant Contact . It will keep track of your e-mail list and has templates to help create great looking newsletters. It's also free for a list of up to 50 people, so it's great for small websites.
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