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Hits, Visitors, and Page Views
Home -- Tracking -- Tracking Tips -- Hits, Visitors, and Page Views
Web statistics are the best way to track your website marketing progress. The three main statistics that will show your overall progress are hits, visitors and page views. Hits are tracked when any picture or page loads from your server on to a visitors browser. I would suggest that you not really pay attention to hits because they are sometimes misleading. For instance if you have 10 pictures on your page, you will be awarded 11 hits for each time someone fully loads that page.
Visitors are a better way to track your website progress. Every time someone visits your site you will be awarded a visitor. Also, a good stat to look for is unique visitors. Once a person visits your site they will not be added to the unique visitors category if they visit again. This is a good way to track new visitors to your website.
Page views are a good indication of how "sticky" your website is. A good statistic to keep is Page Views divided by the number of Visitors you have. This statistic will give you a good idea if your content is interesting and if your visitors are staying on your site for a long time and surfing.
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