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Purchasing e-mail lists
Home -- Promoting -- E-mail Marketing -- Purchasing e-mail lists
Get 1,000,000 e-mail addresses for only $39.95! I'm sure you've seen this headline before and in the early days of my online business I was tempted to try this out. How can you go wrong? Well, almost all of these lists will get you in trouble somehow. First, how many of the e-mail addresses are valid? Second, how did these people's e-mail addresses get on the list. Lastly, if this e-mail list is so great, how come someone going to give it to me for only forty bucks?
The fact of the matter is that when it sounds too good to be true, it probably is. SPAM is one word that comes to mind. Remember, how you advertise and promote your business is a direct reflection on your business. The worst thing you can do is get a reputation as a Spammer.
If you want to find an e-mail list that is legitimate, you'll have to pay big bucks for those addresses. Investigate the company that is giving you the list thoroughly, and go for an opt-in list that has is targeted towards your product line. It will save you tons of headaches in the future.
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